Pros & Con’s Of Trade Shows

Trade Shows are a traditional way to market your products & services. With the rapidly changing nature of technology, the marketing landscape is also changing. Trade Show is a way of marketing your products and services to potentially targeted customers, although it has numerous advantages and disadvantages as well.

Advantages:

1.    Brand awareness: Exhibiting at a trade show is a great way to showcase your product and your company’s Unique Selling Proposition (USP) and generate brand awareness. Using trade show as a platform, for marketing can also help one tap few potential customers as well.

2.    Meet as in person: Face to Face meetings can help one build business relationships. Thus it a great platform for networking.

3.    Launch New Product: Trade Show can be used as a platform to launch new products and services.

4.    Cost Effective: Trade Shows offer budget-friendly solutions to market your products and services. Just a simple booth, few technical tools, and a company representative. Thus, it is a cost-effective platform.

5.    Target Market: trade shows are a highly targeted market that is vastly interested in knowing more about your products and services. Even though the event takes place only for a couple of days, it draws thousands of footprints who are genuinely interested in the show.

6.    Relationship Builder: The face to face meeting with the potential customer, allows one to establish a direct, more effective relationship with your client. This relationship is important as you maintain a connection, thrive off their business and network with other clients.

7.    Gathering Market Knowledge on Industry: Through trade shows, companies can gather market intelligence on their industry. This will give them opportunities to learn about the competition and the response to their newly launched product.

Disadvantages:

1.    Competition:  Trade Show is a platform that presents opportunities to many companies related to a particular niche. Therefore, there will be many companies with similar offerings. This competition is too high at the venus.

2.    Return On Investment: It is a platform that brings in a large footprint, but the sale of a product or a service at the venue is not guaranteed.

Thus, trade shows offer big benefits to businesses of any size, if properly utilized. By combining exposure to a large number of potential leads with the ability to interact personally, trade shows offer an experience for both the business and attendee that other forms of marketing cannot. Though virtual events and other technologies are slowly gaining popularity, few marketing methods compete with the potential of trade shows.

Primar Partners is a leading trade show organizer, an event management company with 10+ years of experience.