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Showing posts from October, 2018

Pros & Con’s Of Trade Shows

Trade Shows are a traditional way to market your products & services. With the rapidly changing nature of technology, the marketing landscape is also changing. Trade Show is a way of marketing your products and services to potentially targeted customers, although it has numerous advantages and disadvantages as well. Advantages: 1.     Brand awareness : Exhibiting at a trade show is a great way to showcase your product and your company’s Unique Selling Proposition (USP) and generate brand awareness. Using trade show as a platform, for marketing can also help one tap few potential customers as well. 2.     Meet as in person : Face to Face meetings can help one build business relationships. Thus it a great platform for networking. 3.     Launch New Product : Trade Show can be used as a platform to launch new products and services. 4.     Cost Effective : Trade Shows offer budget-friendly solutions to market your products and services. Just a simple booth,

Pro Tips to Plan and Deliver a Successful event

When planning and delivering a successful event as an event management company there are so many crucial elements that are to be considered at each stage. When a client brief lands on your desk, you have to ask yourself what are all the elements that need to be considered in order for the event to be successful. What are the key objectives the audience should walk away with?  Where will the venue be? All of these questions and more need to be asked and broken down. With the right planning, organization, and execution, any event can be highly rewarding for you and your client. Below is a list of some top tips to be considered while planning and delivering a successful event. 1.   Set Goals As an event organizer company , it is important to ask all the relevant questions from the client and set the objectives of the event from the offset. Without these important questions being asked and knowing what you want the outcome of your event to be, will make the event