Technology changes at the blink of an eye and that’s a great thing when it comes to the event space. There are new event technologies that will, bringing new ways to collect data, engage audiences, manage details and more.
But how can event professionals stay on top of these new offerings and figure out what best applies to their needs and challenges?
Data Driven:
Analytics augmented by AI
AI is having an impact on creating strategic, next-generation data and analytics, using machine learning techniques to automate data preparation. Organizers will have access to business intelligence that lets them spend less time exploring data and more time acting on the most relevant insights.”
Everything is Measurable Using Tech
There will be the continued rise of a more data-driven culture for marketing, operations, finance, etc. Business intelligence will continue to be front and center as organizers are looking to show the returns to their members, exhibitors, and sponsors.
Data privacy will take precedence
Privacy is becoming more and more of an issue worldwide. The events industry is building out in-depth analytics to assist with their success but the question will be ‘who owns the data?’ Blockchain platforms will allow attendees to manage their own data and control the access given to organizers.
New Ways to Interact at Events
Events go cashless with virtual cards
Cashless events involve tokens or RFID wristbands. Soon we’ll see virtual event credit cards that can be put into Apple Pay/Google Pay to further improve transactional efficiencies and provide additional insight to delegate behavior.
New interfaces onsite at events
Smartphones, track our locations constantly, we use voice control and facial recognition to turn on our phones. Voice interfaces could be deployed that act not only as concierge services but also for event check-in and access control into sessions.”
Next-Gen Event Tech On the Rise
AI in the decision-making driver’s seat
There are a number of event technologies beginning to harness AI. With so much data available, we’re now at the point where we don’t know what to do with the data we have. We’ll begin to use predictive data through AI to create a more informed decision-making process. We will begin to be able to leave time-consuming, low-level decision-making behind, instead of being freed up to be more strategic and creative.”
Devices on the Rise
IOT devices with high processing power and the ability to communicate with one another will rule the event Industry.
Primar Partners is a leading event management Organization in Noida, which uses technically advanced tools to make the event successful and engaging.
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