Technological Advancement Changing the Landscape of Event Industry

Technological advancements have been on a roll. Be it virtual reality, artificial intelligence, facial recognition, or machine learning – every tantalizing technology has made its presence felt in the events industry. Event planners and attendees have capitalized on, the multitude of benefits these new technologies bring. Taking participant engagement to greater heights, event technologies have the potential to revolutionize how corporate and social events are being planned and executed.

Regardless of the size and scale of an event, event professionals are constantly under pressure to engage their participants and attendees with new and innovative strategies, while also keeping in mind budget, time, and personnel constraints.

Manpower is a key element in almost every event and smart planners can help minimize the need for expensive staff by using technology which delivers the ability to make real-time changes and updates. 

Participant engagement is vital to the success of any event. Virtual Reality & augmented reality have both emerged as key catalysts for innovation and their immense potential, whether alone or in tandem, can change the way sponsors, organizers, vendors, and attendees interact at events. 

Facial Recognition technology is another one such advanced technology, which can be used in multiple ways to improve events, right from speeding check-ins to personalizing the user experience.

No matter the type of event, check-ins can be a lengthy, tiresome, and tricky affair. Every organizer aims to ensure smooth and efficient check-in processes and facial recognition can aid this task by eradicating user action. Using this technology, an attendee can be immediately identified at the check-in station without requiring any action from them. There is no need for an expensive or complex hardware as most laptops, smartphones, tablets, or any device with a camera can be used for this process. This not only reduces hardware and infrastructure costs but also makes the process of check-in more efficient and improves overall customer satisfaction.

Event technologies have opened up a whole new world of exciting and unimaginable possibilities, for event planners and attendees alike. They also offer the promise to help companies stand out from the crowd. The rate at which technology is evolving is only accelerating the pace of idea generation within the events industry.

Primar Partners is a leading event management company in Delhi and uses the latest technological advancements to enhance the significance of  an event.