Importance of Social Media on corporate Event Marketing

Corporate meeting planners are no stranger to pressure: coordinating innumerable details, managing massive budgets and dealing with the preferences, opinions, and emotions of multiple stakeholders isn’t a job for the faint of heart.

Corporate Events Organizers & Planners have a challenging job when it comes to bringing people together, in conversation to make an impact and create value for industries.

 With opportunities at all touch points throughout the meetings lifecycle, social media is an excellent tool meeting planners should more often use to deepen the conference conversation, support attendee experience and extend the life of the conference. Beyond supporting the success of an individual event, social media creates a stronger network among attendees, leaving a lasting legacy of deeper, more productive relationships.

Looking for practical ways to get started? Here are a few ways to consider building social networking platforms into your meeting design at each stage. Meeting planners should think about what’s happening in the conference lifecycle – and minds of attendees – and craft a social media strategy that supports success.

Before the Event:

Leading up to an event, potential attendees are weighing the pros and cons of attending, learning about the conference and getting excited. Meeting planners can leverage the inspirational storytelling opportunities and niche targeting available on social media platforms to drive attendance, supporting a strong, well-attended event.

 As attendees research a conference, learning about topics, speakers, vendors, etc., meeting planners have the opportunity to maximize the fear of missing out a conference by launching the conversation early on social. As potential attendees engage with content and one another, meeting planners can use social listening better understand attendee preferences and interests and craft a stronger live meeting that responds accordingly.

During the Event:

Corporate Event & meeting planners should have a strong social media plan in place to participate, guide and amplify the social conversation that will happen during the event. Meeting planners should consider ways that social can be incorporated to facilitate conversations, make connections.
Furthermore, meeting planners can use social media platforms to maximize the event’s digital presence among industry partners and non-attendees.

After the Event:

Attendees should leave the conferences feeling inspired by new ideas and ready to implement changes. Meeting planners can increase the effectiveness of the conference by capitalizing on this momentum and extending the life of the conference for several months. 
By creating shareable content and empowering speakers with the right social tools, meeting planners have the ability to facilitate and deepen this conversation. In this way, meeting planners can leave a legacy behind them, providing their clients with a more engaged network of social advocates that can be tapped into moving forward.

Primar Partners is a leading corporate event management company. We are a 10+ years old event management company and experts in MICE, BTLActivation, Corporate Events, Party Planners and many more.